21 Best British Clothing Brands Worn By Londoners (2021)

A new wave of popular British fashion brands is emerging fast from Britain, the country of Viviane Westwood, Stella McCartney, and Burberry, to name a few.

In this article, I’ll introduce you to the BEST 21 British clothing brands, loved and worn by Londoners in 2021.

Without further ado, here they are, in reverse order:


ART SCHOOL 2020 collection
ART SCHOOL Autumn/Winter 20 Collection.

ART SCHOOL is one of the most controversial or nonconformist British clothing brands.

The label was founded by two fashion and art graduates, Eden Loweth and Tom Barratt.

The London-based label is very famous for its gender-fluid fashion collections.

The brand’s creations aim to highlight the limitations of ready-to-wear, gendered designs while celebrating the idiosyncratic individuality of queer style.

20. E.L.V. DENIM

E.L.V. DENIM 2020 collection
E.L.V. DENIM 2020 Collection.

Hailing from East London, E.L.V. DENIM is one of our favorite British clothing brands.

E.L.V. stands for ‘East London Vintage’, a name matching the label’s dedication to sustainability.

The brand uses discarded denim patches and turn them into sophisticated ‘Vintage Fashion‘ styles.

With a strong emphasis on reducing waste, the label follows a zero-waste design philosophy:

“Every piece of denim we use in production is giving second life to a fabric which otherwise would be destined for landfill,”

say the label’s founder.

The brand’s collections are manufactured in East London, seeking to minimise water consumption and carbon footprint.

For example, it only takes 7L of water to create a pair of E.L.V. DENIM jeans, compared to 7000L for an average pair.

19. E. Tautz

E. Tautz 2020 collection
E. Tautz Menswear Fall 2020 Collection.

Unlike most of the names in this article covering emerging British clothing brands, E. Tautz has a rich heritage.

Founded by Edward Tautz in 1867, E. Tautz has a rich presence on London’s prosperous Oxford Street.

Ever since the British label has been continuously releasing sporting clothes from innovative materials.

The label is still going to great lengths to source and develop exceptional fabrics.

18. Ahluwalia

Ahluwalia 2020 collection
Ahluwalia Fall 2020 Collection.

Priya Ahluwalia launched her label in 2018, after graduating with an MA in Menswear from the University of Westminster.

Two years later, Ahluwalia was joint awarded the LVMH Prize.

The designer blends elements from her dual Indian-Nigerian heritage with her London upbringing roots.

The brand works with vintage and ‘deadstock’ apparel to create unique and forward-thinking garments, designed for the modern man.

17. Alighieri

Alighieri 2020 collection
Alighieri AW 2020 collection.

Alighieri is a small London-based British jewellery label, founded by the self-taught fashion designer, Rosh Mahtani.

While studying French and Italian at Oxford University, Mahtani decided to create a modern jewellery label, inspired by her studies.

Alighieri’s recent jewellery collection draws inspiration from Dante Alighieri’s ‘Divine Comedy’.

And, just like Dante’s subjects, each piece of jewellery is battered, imperfect, but with story to tell.

16. Aries

Aries 2020 collection
Aries FW 2020 collection.

Aries is an established British fashion label helmed by the Italian-born and English-based, Sofia Prantera.

The label is famous for its cult-like streetwear collections for women.

Sofia’s signature style reflects a plain and minimal design, inspired by London’s nonconformist rave fashion culture.

Often associated with Romeo Gili and Giorgio Armani, Aries’ creations have a unique, sensual touch, which sets them apart from these established labels.


CRAIG GREEN 2020 collection
Craig Green Menswear Fall/Winter 2020.

Craig Green is the creator behind the British fashion label with the same name.

A graduate of Central Saint Martins, the London-born designer explores new concepts of uniform and utility in menswear collections.

Craig Green’s unique stylistic approach is dramatic and intensely passionate.

14. David Koma

David Koma 2020 collection
David Koma Resort 2020 Collection.

David Koma is one of the upcoming British clothing brands, known for its ‘sculptural statement’ dresses inspired by the feminine silhouette.

Born in Tbilisi, Georgia, David Koma has studied Fine Art in St Petersburg and graduated from Central Saint Martins.

With a first collection at the age of 15, David has showcased at London Fashion Week twice so far.


BIANCA SAUNDERS 2020 collection
BIANCA SAUNDERS Fall 2020 ‘Menswear’ Collection.

Bianca Saunders is one of the most popular gender-neutral clothing labels hailing from London.

The menswear designer label was launched by Bianca in 2017, following her graduation from The Royal College of Art.

The label seeks to disrupt the conventional gender stereotypes in fashion with ultra-contemporary collections.

12. Edeline Lee

Edeline Lee 2020 collection
Edeline Lee Fall 2020 Ready-To-Wear Collection – London Fashion Week.

Founded by the Canadian-British designer with the same name, this British label is known for its immersive and performative shows at London Fashion Week.

The designer puts a lot of emphasis on precision cut, hand-made details, and femininity of form.

Here’s how Edeline Lee depicts her novel concept of fashion:

Female identity is in flux, in our generation. Modern women live hectic, collaged lives AND can’t subscribe to HISTORICAL identities that have been laid out IN THE PAST. Women now are more powerful, stronger, more aware, AND more capable than any other time in history.


EFTYCHIA 2020 collection
Eftychia Ready-To-Wear Fall 2020 Collection.

Eftychia is a womenswear brand with a focus on traditional menswear tailoring.

The British fashion brand was launched in 2017 by the Greek fashion designer and Central Saint Martins graduate, Eftychia Karamolegkou.

This British fashion brand is known for its beautiful creations of relaxed feminine style infused with subtle masculine details.

10. Halpern

Halpern 2020 collection
Halpern Ready-To-Wear Fall 2020 Collection.

Halpern is one of the modern British clothing brands that bring back to life sequin designs.

Launched in 2016 by Michael Halpern, a London-based designer, the label’s disco-inspired aesthetic is a fresh breath of colour and craftsmanship.

9. King & Tuckfield

King & Tuckfield 2020 collection
King & Tuckfield indigo denim dress is featuring a wrap style front fastening with corozo buttons, matching tie belt and side pockets.
King & Tuckfield 2020 collection
King & Tuckfield 8th Collection with a classic collared shirt.

King & Tuckfield is one of our favourite British clothing brands, thanks to its ‘slow fashion‘ philosophy.

Launched in 2016 by Stacey Wood, the brand combines sustainable materials with the rare art of tailoring.

The label’s timeless creations, constructed from denim and merino, often showcase Stacey’s obsession with genderless shapes.

8. Kwaidan Editions


Kwaidan Editions label was founded by the fashion designers and husband and wife, Léa Dickely and Hung La, in 2016.

‘Kwaidan’ translates to “strange stories” in Japanese.

‘Kwaidan Editions’ originates from the 1965 movie of Masaki Kobayashi and the book of Lafcadio Hearn, both with the same name.

7. 16Arlington

16Arlington 2020 collection
16Arlington Autumn/Winter 2019 Ready-To-Wear Collection.

Helmed by Marco Capaldo and Federica Cavenati, a design duo and life couple, this British fashion label has anchored its confident narrative in “design for a good time”.

According to its founders, 16Arlington makes clothes “with stories to tell, the morning after.”

The brand’s uncompromising and straightforward vibe has supporters from all around the world.

Think celebrities such as Solange Knowles, Jennifer Lopez, Lady Gaga, Lizzo, Adwoa Aboah, Lena Dunham, Celeste, and Jorja Smith.

6. Chopova Lowena

Chopova Lowena 2020 collection
Chopova Lowena Spring 2020 Ready-to-Wear Collection.

Chopova Lowena is another British clothing brand with sustainability at the core.

The label is the joint creation of Emma Chopova, an American-born designer from Bulgarian parents, and Laura Lowena, a British designer.

Thanks to its co-creators beautiful cultural blend, Chopova Lowena’s designs are rare ‘letters’ of traditional craft and responsible sourcing.

5. Liam Hodges

Liam Hodges 2020 collection

This British fashion brand was founded in 2013 by the designer Liam Hodges.

The London-based luxury streetwear brand caters for those who forsake conformity.

Liam Hodges aims to serve the ‘online-born’ generation who has its own definition of being successful.

4. Matty Bovan

Matty Bovan 2020 collection

Matty Bovan was founded by the 27-year-old designer with the same name.

The York-based designer has a cheeringly unconventional approach to fashion couture.

Matty’s remarkable work melds shamanistic totems, neon knits, and an air of futuristic shipwreck.


Charles Jeffrey LOVERBOY 2020 collection
Loverboy Spring 2020 Menswear Collection.

Founded by Charles Jeffrey, Loverboy is one of the upcoming British clothing brands taking the fashion community by storm.

The clothing label has earned an LVMH Prize nomination and won the British Emerging Talent prize at the 2017 Fashion Awards.

Loverboy successfully depicts the contemporary lifestyle of Londoners, through superb fashion collections.

The label is also known for its controversial femboy aesthetic clothes.

2. Bethany Williams

Bethany Williams 2020 collection
Bethany Williams Autumn/Winter 2020 Collection – London Fashion Week.

Bethany Williams is a UK-based clothing designer label with sustainability at heart.

Founded by the designer with the same name, Bethany is one of the most famous British designers right now.

With creations centred around social issues, Bettany protests against the climate crisis, homeless shelters, and fashion waste.

1. Chalayan

Chalayan 2020 collection
Chalayan Fall 2020 Menswear Collection.

Founded by Hussein Chalayan, a Turkish Cypriot/British fashion designer, Chalayan is one of the most innovative British clothing brands to date.

Thanks to his obsession with technology, Chalayan’s future-gazing creations transcend the runway.

Known as ‘fashion’s big thinker’, the designer continually challenges the idea of what fashion is and what it can be.

In fashion critic’s eyes, this British fashion brand has a safe place in the company of Alexander McQueen and John Galliano.

Now it’s your turn…

With the hope you’ve enjoyed our selection of ‘most promising upcoming British fashion designers right now, here are a couple of questions for you.

Which upcoming and popular British clothing brands do you feel we should cover next and why?

What’s your top 3 British fashion designers right now? – old and new.

Leave your answers in the comments so others can benefit from your expertise.

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  1. Magnificent article. Very informative. The ‘boiler suits’ is my fav. Would love to see more of these on streets!


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